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Some destinies are written in stars, but Fred Samuel’s was carved in diamonds, pearls, and vibrant stones. Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field.

Sunlight from his Argentine childhood and his deep love of the sea became lasting muses, shaping the Maison’s most iconic chapters. With an innate artistic sensibility and a modern vision of jewelry as part of everyday life, Fred Samuel built a house defined by bold, rounded forms and timeless distinction. After joining the LVMH Group in 1995, FRED entered its next era. Today, the Maison continues to honor its founder’s devotion to color and light with sun-soaked creations and masterful personalization and versatility.