Jeff Goldblum, Jacques Marie Mage, and the Art of Wearing Character

Goldblum’s relationship with Jacques Marie Mage began with appreciation and grew into collaboration. During press events in 2017, he began wearing frames from the brand, prompting stylist and founder Jérôme Mage to reach out. That initial admiration evolved swiftly into a partnership: by summer 2021, JMM released The Jeff, a limited-edition frame co-designed with the actor. Each run was capped at 500 pieces—the kind of scarcity that defines JMM’s cult appeal.

The Jeff is a refined rectangular silhouette in cured Japanese acetate, accented with 18-karat gold arrowhead pins and engraved wire-core temples. It is, in Goldblum's own words, “me as a pair of glasses” (GQ, 2025). From promotional events to jazz performances, he’s worn it consistently, cementing it as part of his visual identity.

A Creative Statement

The refinement of The Jeff lies not only in its construction but in its creative origins. Goldblum, a jazz pianist and longtime style provocateur, didn't just lend his name—he shaped its design, from proportions to finishes. The result is a frame that’s as balanced as his musical phrasing: bold enough to stand out, but elegant enough to blend seamlessly with suits, tuxedos, or casual separates.

Articles in fashion and eyewear publications praised the model’s charisma, describing it as “impeccably tailored,” “quirky and refined,” and capturing the actor’s essence. Stylists took note, often pairing The Jeff with velvet jackets or slim leathers—a nod to Goldblum’s blend of sophistication and whimsy.

Four Figures, Not Fads

JMM’s ethos is centered on limited production and craftsmanship, and Goldblum’s edition is no exception. Each iteration—Bloodstone, Agar, Shadow, Noir, Zebra Jet—has sold out quickly, with few left in the aftermarket. Prices reaching four figures in resale markets reflect not only JMM’s desirability, but Goldblum’s personal influence on its value.

This is not a fleeting celebrity endorsement; it’s an artisanal collaboration—a collectible released in small batches, with retail starting near $870 and moving higher based on colorway. The ophthalmic detailing—flagship acetate, sterling silver or gold hardware, hairline-engraved cores—speaks to meticulous craftsmanship and a commitment to permanence, much like Goldblum’s artistic legacy.

Worn Across Stages and Screens

Goldblum’s JMM sightings are wide-reaching. In summer 2024, he wore frames from the collaboration while attending Paris Fashion Week for Loewe, blending JMM with a denim jacket and suede shoes—his accessories creating a conversational touch. He also opted for his own models at the Met Gala, interviews, and while performing with the Mildred Snitzer Orchestra.

Whether wearing The Jeff during a jazz set, or speaking to Vogue while wearing his signature frame, Goldblum’s appearances reinforce JMM as integral to his persona. It’s not an accessory—it’s a visual motif.

The Cultural Reverberations

Goldblum’s embrace of Jacques Marie Mage echoes across fashion discourse. A recent GQ story called him "another disciple of the four-figure sunglasses cult,” pointing to his role in bringing the brand to mainstream awareness. And GQ noted that Goldblum was wearing JMM at London events long before others adopted the style.

Social media amplifies this influence: posts highlight him as an authority on eyewear, often noting that other celebrities like Timothée Chalamet and Rihanna followed suit—pun intended. Vogue even mentions that his choice of JMM glasses is among his most signature pieces, which he wears to fashion shows, interviews, and everyday moments.

Importantly, media outlets frequently quote Goldblum praising the frames: “I wear glasses…these particular ones are by Jacques Marie Mage…a great company. I collaborated…there’s a Jeff frame." That public commentary enhances authenticity—not a scripted endorsement, but a real reflection of his passion.

Why It Works

Several factors distinguish Goldblum’s engagement with JMM:

Authenticity: He didn’t take a freebie placement; he co-created. There’s genuine authorship.

Longevity: Four years of continuous wear, across mediums.

Visibility: Stylists, photographers, and onlookers notice.

Cultural cachet: Goldblum is a pop-culture polymath—actor, musician, style icon. His style choices ripple outwards.

For JMM, Goldblum’s ongoing endorsement reinforces its identity. The brand markets itself as luxury that transcends logos—frames that hold stories. Goldblum embodies that narrative: a lifelong collector, a jazz musician, a fashion enthusiast—and now, a framesmith of his own.

A Quiet Legacy

In an industry ruled by bold marketing campaigns, Goldblum and JMM showcase a different strategy: collaboration over hype, craftsmanship over scale, persona over profile. His beard and bespoke frames are etched into this moment—the intersection of cinema, style, and sartorial individuality.

When other celebrities don JMM, they wear existing models. Goldblum wears his own. He didn’t borrow a brand’s narrative—he wrote one. As JMM continues to grow, his partnership remains one of its most compelling chapters.